The Economist: Guide to Business Planning
Title: The Economist: Guide to Business Planning
Author(s): Graham Friend and Stefan Zehle
Publisher: Profile Books
Date: 2004
Pages: 288
Size: 5.78 Mb
Format: PDF
Quality: Excellent
Language: British English
To get any new business idea off the ground or develop and better manage an existing business, you must have a plan—and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing and using a business plan. [+/-]
It explains:
• tools for analysing the market, customers, competitors and the business environment
• techniques for examining and choosing between different strategic options
• how to use the business planning model that accompanies this book to prepare financial forecasts
• how to analyse and mitigate risk
• how to identify the business's financing needs and select the appropriate type of finance
• how to use the book's business plan document template to write your own plan
In addition to containing everything you need to know to prepare and write a convincing and sound business plan and then put it into practice, this revised and updated Guide to Business Planning will be invaluable to anyone involved in any form of strategic analysis or business planning.
About the Author
Graham Friend and Stefan Zehle have spent their careers working on business planning projects around the world for both small and large businesses, and in 2000 they founded Coleago Consulting, a specialist telecommunications, media and technology management consulting firm. Graham Friend, who is a chartered accountant and the co-author of Guide to Business Modelling (Economist series), specialises in financial analysis, planning and business modelling. Stefan Zehle, who has an MBA, is a strategic analysis and market planning specialist and his articles for the telecommunications industry are widely published.
It explains:
• tools for analysing the market, customers, competitors and the business environment
• techniques for examining and choosing between different strategic options
• how to use the business planning model that accompanies this book to prepare financial forecasts
• how to analyse and mitigate risk
• how to identify the business's financing needs and select the appropriate type of finance
• how to use the book's business plan document template to write your own plan
In addition to containing everything you need to know to prepare and write a convincing and sound business plan and then put it into practice, this revised and updated Guide to Business Planning will be invaluable to anyone involved in any form of strategic analysis or business planning.
About the Author
Graham Friend and Stefan Zehle have spent their careers working on business planning projects around the world for both small and large businesses, and in 2000 they founded Coleago Consulting, a specialist telecommunications, media and technology management consulting firm. Graham Friend, who is a chartered accountant and the co-author of Guide to Business Modelling (Economist series), specialises in financial analysis, planning and business modelling. Stefan Zehle, who has an MBA, is a strategic analysis and market planning specialist and his articles for the telecommunications industry are widely published.
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