It gives advice on how to write concisely using jargon-free language while avoiding overused words and phrases. It includes advice on policing house style with attention to punctuation, headlines, captions, and overall consistency. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.

The tracking of a developing language that is rich, diverse and constantly evolving in use and meaning is not an easy task. Today’s rules and uses quickly become outdated, but this book captures English as it should be used now.

This book by John Foster gives invaluable advice, not only on the rules of English grammar, but on how to make the language come alive. How do you make people excited by your writing style and keep them reading on? How do you delight and surprise them, even if the topic is essentially dull?

The fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing e-zines, and setting up online media centers.

Standard proof correction marks are included together with a glossary of terms. The author draws on the authority of established style guides, including the Oxford Guide to English Usage.